A study of Indian Gen X and Millennials consumers' intention to use FinTech payment services during COVID-19 pandemic

PurposeAmid the COVID-19 contamination, people are bound to use contactless FinTech payment services. Because of restrictions on physical movement and avoidance of touching physical money, people willingly choose mobile payment, resulting in enormous growth in FinTech payment service industries. Because of this, this study aims to examine the effect of factors affecting Gen X and Millennials users to use FinTech payment services.Design/methodology/approachThe authors used 328 responses collected through convenience sampling of Indian users aged between 26 and 57 years in the Delhi-NCR region who are users of FinTech payment services.FindingsThe authors' findings verified that in India, perceived COVID-19 risk, perceived severity for COVID, individual mobility, subjective norms, perceived ease of use and perceived usefulness have statistically significant impacts on FinTech payment services during the COVID-19 pandemic. Structural equation modelling was used to study the proposed research model. Overall, the model predicted 76.9 % of the variation in intention to use FinTech payment services by the abovesaid variables by Indian users during a pandemic.Practical implicationsThis study will provide valuable insight to all FinTech service providers and stakeholders in planning and designing the concerned policy. It will be able to draw the attention of users more.Originality/valueThis research added a valuable theory to the existing technology adoption model (TAM) theory. It demonstrated the utility of the above variables in adopting and using FinTech payment services, which will help service providers to develop future strategies because of the COVID-19 pandemic.

Development of Borobudur Integrated Ecosystem to Improve Tourist Motivation Visit

This paper discusses the development of Borobudur's integrated ecosystem to improve tourist motivation visit. The approach used is analyzing twenty papers related to tourist motivation, making synthesis, and producing a critical view for each related article, and using the keywords from each article to conduct a semi-structured interview. This research aims to increase Millennial tourists' length-of-stay by determining the tourists' motivation and the tourists' expectations before visiting Borobudur temple. The results show that the factors influencing tourists' visits are the perceived quality and perceived cost. The perceived quality is the quality of tourist services, destination appearance, and the emotional experience tourists expect to get. The perceived cost is the monetary and non-monetary cost tourists spend to visit. Perceived quality and cost will greatly influence tourists' behavioural intentions to visit or even revisit intention. This research focuses only on the Borobudur area and Millennials tourists visiting Borobudur in a window of time. This research timeline was January to March before the COVID-19 happened. The findings of this study will be useful for stakeholders and academics. The government could use this study to produce a thematic road map for the Borobudur area.

The missing HEROs: the absence of, and need for, PsyCap research of online university students

This research is a narrative critical literature review of the use of the PsyCap (psychological capital) model to study online university students' learning experiences in order to understand their persistence. PsyCap (Hope, Efficacy, Resilience and Optimism, abbreviated as HERO) has been proven an effective model of understanding the intrinsic characteristics that motivate working adults to persist in workplace excellence. Prior to the 2020 COVID-19 pandemic, working adults comprised the majority of the online university student population. Online programmes were formed and developed predominantly to serve their needs, yet these students struggle to persist and succeed. The PsyCap model used to understand their success in the workplace is underutilised in studying their success as online learners. Students' individual needs and expectations have transitioned from the baby boomer generational cohort to millennials and now entering Generation Z. This article synthesises the cross-section of literature canvassing online education, student generational cohort transitions and the use of the PsyCap model up to the present era. Results reveal that the changing psychological capacity of university students warrants further research of the PsyCap model with relation to online university student persistence. [ FROM AUTHOR] Copyright of Open Learning is the property of Routledge and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full . (Copyright applies to all s.)

Homefluencers' endorsement of millennial consumers' purchase intention in new normal

PurposeThe purpose of this study is to examine how "homefluencers" sponsored posts on millennial consumers' purchase intention in the international marketing sphere can be impacted in the new normal by drawing on source credibility, parasocial interaction (PSI) and persuasion knowledge model (PKM) theory.Design/methodology/approachThis research applies structural equation modeling (SEM) and mediation analysis as the data analysis method using non-probability purposive sampling of a total of 217 local millennial Instagram and Facebook users, who have followed homefluencers sponsored posts in fashion-beauty, yoga-fitness and food sectors.FindingsBased on hypothesis testing, advertising recognition strongly mediates purchase intention with the indirect effects of expertise and trustworthiness than attractiveness.Research limitations/implicationsThis research extends the international marketing literature on source credibility, PSI, PKM and purchase intention theory in the new normal by proposing "Homefluencer's Endorsement Model for Purchase Intention" (HEMPI). Specifically, the mediating role of ad recognition of homefluencers sponsorship disclosure (#paidad, #sponsored), positively affects "change-of-persuasion meaning" on Instagram and Facebook, where research is rare.Practical implicationsThis research provides valuable suggestions for global brand owners, consumers and authorities of Instagram and Facebook to consider post-COVID consumer behavior highlighting homefluencers sponsored collaboration.Originality/valueThe authors have contributed to the use of the source credibility model and PSI to identify the antecedents in determining how the homefluencer's effective sponsorship disclosure can positively activate ad recognition on millennial consumers' purchase intention in a crisis period from an international standpoint with the practical implications in post-COVID.

Sustainable luxury: from an oxymoron to a tautology – the case of the Indian luxury hospitality industry

PurposeIn the context of heightened awareness and understanding of responsible tourism, it has become increasingly imperative for luxury hotels to introspect on the impact of their operations on environmental and social sustainability. This study aims at examining the prevalence and growth of sustainability practices in the Indian luxury hotel segment as it increasingly competes on a global platform.Design/methodology/approachThe research approach adopted in this paper is qualitative and emic. Primary data is gathered for the study through semi-structured interviews with select luxury hotel general managers from four hotel chains of Indian origin – ITC Luxury Hotels, Oberoi Hotels and Resorts, Taj Hotels and Palaces and The Leela – to gain an insight into sustainability initiatives adopted in the Indian hospitality industry. Secondary research data regarding the eco-friendly, green measures implemented in these hotels is collected primarily from the websites of the respective hotel chains and supplemented by review of academic literature, media articles, industry reports and company press releases.FindingsThe findings of the study reveal that Indian luxury hotel brands are increasingly adopting green products and integrating innovative sustainability practices in their day-to-day operations. However, several of these initiatives are in the non-customer-facing domains such as the engineering and back-of-the-house operations. Very few Indian hotel chains are building these sustainability initiatives into their core philosophy and embedding it in the front-line customer service experience at their properties to reinforce the green image of the hotels.Originality/valueThe paper also proposes the 6Cs Framework of Sustainability that can be utilised to categorise the green sustainable practices adopted in responsible hotels in a simplistic manner under six broad verticals. Practitioners, researchers and educationists in the hospitality industry would find the implications of this study useful in the context of a post-pandemic world where sustainability is influencing consumer choices across industries in today's eco-conscious and enlightened business and marketing environment.

Social Media: Millennial Generation Alternative Solutions in Learning Religion During Covid-19 Pandemic

The use of social media as a communication medium is not limited. In the era of technological development with the spread of the Covid-19 pandemic, social media is also used to access information about spiritual issues. This study aims to explore the use of social media as a religious learning solution for the millennial generation in the era of the spread of Covid-19. This study adopts a qualitative approach with a phenomenological method to the millennial generation's tendency to use social media. Data collection uses observation, interviews, and analysis studies of da'wah accounts on social media. The data analysis technique uses the theory of Miles and Huberman, namely collecting data, reducing, and presenting. Data validation uses data triangulation and data sources. This study shows that the millennial generation filters da'wah accounts on social media based on their understanding (manhaj). This research needs to be followed up by mapping the concept of da'wah through social media which is relevant for the millennial generation in Indonesia.

Effects of millennials willingness to pay on buying behaviour at ethical and socially responsible restaurants: Serial mediation analysis

This study empirically examines millennials' buying behaviour at restaurants undertaking Corporate Social Responsibility activities by testing the effects of willingness to pay on buying behaviour. Using Hayes' serial mediation PROCESS model, the study analyses the direct and indirect effects of millennials' willingness to pay on their buying behaviour at ethical and socially responsible restaurants using data from 212 millennials in North-East Scotland. Results showed that willingness to pay has significant direct and indirect effects on buying behaviour. The mediation effect of environmental concern was not supported. The serial mediation analysis showed that environmental concern, social influence, and personal norms jointly mediated the effects of willingness to pay on buying behaviour. The proposed serial model suggests that only direct measure of willingness to pay on buying behaviour is insufficient for restaurants to respond to millennials' expectations, providing empirical evidence on the need for customer's engagement as businesses emerge from covid-19.

Did Anything Good Come Out of the Pandemic? COVID-19-Stress Induced Self-Regulatory Sustainable Apparel Consumption among the Millennials in the U.S

Based on the theoretical frameworks of cognitive dissonance theory, regulatory focus theory, and the compensatory consumer behavior model, we proposed and tested a conceptual model delineating the relationships between COVID-19-stress, commitment to the environment, and intentions for sustainable apparel consumption in terms of intentions for purchasing sustainable apparel and divesting apparel (e.g., handing down or donating apparel). Conducting an online survey (n = 312) with the national millennial population of the U.S., we found that COVID-19-stress positively influenced (i) commitment to the environment and (ii) purchase intentions for sustainable apparel;commitment to the environment positively influenced (iii) purchase intentions for sustainable apparel and (iv) intentions for divesting apparel. Although COVID-19-stress did not influence intentions for divesting apparel directly, commitment to the environment mediated the relationships between COVID-19-stress and both purchase intentions for sustainable apparel and intentions for divesting apparel. We suggest that COVID-19-stress triggered self-regulatory sustainable apparel consumption intentions due to a heightened commitment to the environment to protect the environment amid the pandemic. Based on the findings of our study, we recommend the sustainable apparel brands and marketers promote how sustainable apparel consumption can protect the environment to make the environment and human beings less susceptible to the future outbreaks of pandemics.

DISSERTATION NOTICES

The research methodology of the nature, purpose, and participants regarding criteria, ministry context, data collection, and analysis are considered. [...]the significant findings are discussed to ascertain the implication for ministry. The researcher used multiple linear regression analysis to address two research questions that examined whether the five dimensions of courageous followership behavior predict transformational and transactional leadership styles.

What Makes NPOs Sustainable in an Emergency? Examining the Effect of Person-Organization Fit and Generation on Volunteer Activities During the COVID-19 Pandemic.

Purpose: Despite the unprecedented challenges caused by the COVID-19 pandemic, nonprofit organizations (NPOs) continued providing services, thereby contributing to overcoming the pandemic. What enabled NPOs to sustain their service provision during this global emergency? This study attempts to answer this question by focusing on one of the essential pillars supporting the operation of NPOs: volunteers. More specifically, we aim to investigate how person-organization (P-O) fit and generation, particularly the Millennial generation, are related to engagement in voluntary activities during the COVID-19 pandemic. Methods: We collected data through an online survey conducted in March 2021. This US national survey was completed by 2307 respondents, yielding the US Census balanced data regarding gender, age, race, education, and income. To analyze the data, we employed the two-stage Heckman selection model. Results: Relying on P-O fit theory and generational theory, the study identifies what led existing volunteers to continue engaging in volunteer activities at their NPO during the COVID-19 pandemic despite the risks. We found that P-O fit mattered in volunteers' decision to continue engaging. In addition, our study uncovered that when existing volunteers were Millennials, the relationship between P-O fit and engagement in voluntary activities strengthened during the pandemic. Conclusion: This study contributes to expanding the explanatory power of the P-O fit theory by testing it in an emergency and extends the generational theory by clarifying under what conditions Millennials (aka Generation Me) transform themselves into Generation We. In addition, linking NPO management and emergency management, this study provides NPO managers with practical implications for securing reliable volunteers who will sustain the capacity of the NPO in a crisis.

To reach sustainable justice with Millennials: example of Ukraine(1)

Sustainable development became an essential part of our world since we realized the fragility and limits of our system, dangerous of resource exhaustion, and insistently looking for the way to stabilyze our life and life of our descendents, to restrict risks of collapses. Last years' catastrophes - the pandemic of COVID-19 and the war in Ukraine, both are still existed, show us undoubtedly that we have to be more careful using our resources and develop our relations in economics and politics. In this article authors made an attempt to reconsider the approaches to understanding judiciary in Ukraine, using the new coordinates - generation born since 1980 till 1996 so called Millennials (generation Y), dictating new requests to life, and, in our opinion, to justice and judiciary development. Analysis of the impact of Millennials (generation Y) on the development of the judicial system is a complex process for a number of reasons. First, the lack of formal information about the age of the parties makes it impossible to substantiate the conclusions with empirical data. Secondly, despite some generalized traits, the characteristics of Millennials differ depending on the region and country of origin, which determines their economic, social, political, and cultural differences A striking example of this are the ex-Soviet Union's states. In majority of these countries, Millennials have become the first generation sufficiently aware of their rights, the legal ways to protect them and the role of the court as an effective tool for such protection. Their formation was accompanied by the changes in ideology, political regime and economic instability. In this article authors argue how Millennials change the judiciary in the ex-Soviet society, taking into account the specifics of the latter. The study suggests two interrelated aspects: the impact of Millennials on the development of the court as consumers of judicial services;the impact of Millennials, who come to work in the judicial system, as judges. The article substantiates the necessity of modernization of the courts, which is associated with the high technology of this generation and its vital need for information, as well as their consumerization aimed to create more sustainability justice and to answer the request of Millennials by changes of goals, by limits of expenses and by introducing the culture of peaceful and strong institutions in judiciary.

The Effect of the COVID-19 Pandemic on the Mobile Messaging Application Among Millennials in Public Universities in Malaysia

Mobile messaging apps are currently a popular method in Malaysia for communicating while on the go, owing to its convenience, reliability, and contact-free feature of mobile application. Fueled by mobile internet and smartphone growth, mobile messaging apps have become a strong force in the mobile app sector, offering users an alternative to SMS-based texting paired with social media elements and enhanced features, such as group chats and photo sharing. The study was anchored using the unified theory of acceptance and use of technology 2 theory. A survey with 150 respondents and PLS analysis is used to determine the antecedents of mobile application continuance usage during the COVID-19 pandemic. The results revealed that there is an influence in the usage of mobile messaging apps among the younger generation in Malaysian public university students during the COVID-19 pandemic. The main implication shows that mobile application among young generations in public universities has become popular. The convenience usage of the internet has turned the world into a global village.

Consumption habits and electronic commerce in Lima millennials - COVID-19/2021 pandemic

Worldwide, and specifically in Peru because of the Covid-19 pandemic, different types of human behavior have been modified due to quarantines imposed by the government. This meant a strict change in the modality in which consumers acquired products or services. Lima millennials represent 32.1% of the population. They had to adapt their consumption habits to the novelties imposed by electronic commerce. This is how, as of 2021, electronic commerce became relevant in face of restrictions on the movement of people. Therefore, from the point of view of this study, the objective of the investigation considers "determining if consumption habits are related to electronic commerce in Lima millennials - Covid-19/2021 pandemic". Regarding the methodology, the non-experimental design was implemented, a cross-sectional study with a quantitative approach, and correlational descriptive scope. The sample was probabilistically calculated through the formula for finite population proportions with a result of 384 people between 23 and 37 years old (millennials). For obtaining the data, the survey was used as a technique, as well as a questionnaire as an instrument made up of 28 items for both variables. For data processing in the inferential environment according to the normality test, Spearman's Rho statistician was used, finding positive correlations. About the general hypothesis, the correlation was (r = 0,371) indicating that the relationship is positive, concluding that consumption habits are significantly related to electronic commerce in Lima millennials - Covid-19/2021 pandemic.

Kindness-informed allyship praxis

PurposeThis paper explores intergenerational perceptions of kindness in the context of Black Lives Matter (BLM) movement and the COVID-19 global pandemic. The purpose of this exploratory study is to investigate perceptions of kindness in the context of traumatic events and its potential value in authentic allyship in organizational environments.Design/methodology/approachAuthors interviewed 65 individuals (31 self-identifying as non-racialized and 34 self-identifying as Black, Indigenous and People of Colour aka BIPOC). Participants included Generation Z (Gen Z;born between 1997-2012/5) and Generation Y (Gen Y;also referred to as Millennials, born between 1981 and 1994/6) across North American, Europe and Africa. Millennials currently represent the largest generation in the workplace and are taking on leadership roles, whereas Gen Z are emerging entrants into the workplace and new organizational actors.FindingsThe paper offers insights into how to talk about BLM in organizations, how to engage in authentic vs performative allyship and how to support BIPOC in the workplace. The study also reveals the durability of systemic racism in generations that may be otherwise considered more enlightened and progressive.Research limitations/implicationsThe authors expand on kindness literature and contribute theoretically and methodologically to critical race theory and intertextual analysis in race scholarship.Practical implicationsThe study contributes to the understanding of how pro-social behaviours like kindness (with intention) can contribute to a more inclusive discourse on racism and authentic allyship.Originality/valueAuthors reveal the potential for kindness as a pro-social behaviour in organizational environments to inform authentic allyship praxis.

On IG people are rather looking for a reaction. Characterization, content and use of networks for interpersonal communication among young people

This study analyses the decisions made by current generations of young people (Millennials and Generation Z) as users of digital technologies for interpersonal communication through ICTs, describing the expressive characteristics they attribute to social networks (Instagram) and instant messaging (WhatsApp). A mixed method is used to approach the research: on the one hand, the application of a self-administered questionnaire, as a pilot study and development platform for qualitative research;on the other hand, ten group dynamics with national and international undergraduate and postgraduate university students from two Spanish universities, one public and one private. The results show that WhatsApp and Instagram are the main channels for communication and the shaping of digital identity, but their use changes depending on the needs, interlocutors, and services of the application. The representations linked to these applications for interpersonal communication are well differentiated and clear reasons are given for their preference and suitability to the interests of digital natives. Millennials and Centennials are linked to a digital culture of "resident" users (White and Le Cornu, 2011), although some differences are observed between both groups with regard to the uses they make of these applications. WhatsApp and Instagram are affected by the COVID19 experience and undergo important transformations.

Organization Development Interventions to Improve Leadership, Communication, Support, Career Development and Justice of Generation Y & Z: A Case Study of China

This research is mixed-method research aiming at identifying and prioritizing the Organization Development interventions to improve leadership, communication, training & development, support, and justice. Research design, data and methodology: The research also utilizes a needs assessment to examine the differences between the current and expected situations. The target respondents comprise generation Y and Z from both Zhejiang province, China. During the COVID-19 period, the researcher obtained 22847 responses from Zhejiang province, using convenient and purposive sampling. Results and conclusions: The quantitative findings show a significant difference between the current situation and the expected situation regarding leadership, communication, training & development, support, and justice (p < 0.05). According to the PNImodified value, the top three dimensions needing improvement are justice, support, and communication. The five open-ended questions' coding results revealed that respondents were dissatisfied with their organizations' five dimensions' current situation.

The Adoption of Robo-Advisory among Millennials in the 21st Century: Trust, Usability and Knowledge Perception

Robo-advisor has become the new personal wealth management and investment method. Nonetheless, certain predicaments are faced by robo-advisor companies as a tech-savvy young group of individuals seems to be less willing to adopt robo-advisory. This study investigates millennials' adoption of robo-advisory in terms of financial knowledge, trust and usability perception in the 21st century to enhance sustainability. This quantitative study focuses on individuals belonging to the millennial generation who were born between 1981 and 1996. The findings indicate that the millennials who possess financial knowledge, as well as perceived usability and trust have a significant positive effect on the willingness to embrace robo-advisory as a tool for wealth management. The higher the financial knowledge of an individual, the more likely they are willing to adopt a robo-advisor. Government may provide appropriate avenues to enhance financial knowledge, and credible and user-friendly platforms with resources to boost the millennials' usage of robo-advisors for their wealth management. With robust artificial intelligence, robo-advisory continues to support users, especially millennials, through three dimensions of sustainable development: environment, society, and economy.

Changing values of millennials and centennials towards responsible consumption and sustainable society

PurposeThe individual's set of values determines how they make decisions and navigate various personal and professional issues. This study aims to investigate the substitutability of self-improvement values for self-transcendence values in fostering responsible consumption behaviors in society, using Schwartz's Basic Human Values as the theoretical foundation.Design/methodology/approachFocus group discussions are used to investigate the research problem. Representative samples of 100 centennials or Generation Z college students (50 undergraduate and 50 postgraduate students) and 45 millennials or Generation Y working employees were chosen for focus group talks to ensure the findings' correctness. Using thematic analysis, the information gathered was coded and analyzed manually.FindingsThe paper looks into whether people's self-transcendence values play a role in getting them to act responsibly when they buy things. This study gives us much new information about how people's values change and how people buy things in today's world.Research limitations/implicationsThis study explains how changing values make people want to be more responsible with their money and adds to the literature on sustainable consumption and consumer behavior. Using the lens of Schwartz's Basic Human Values, this study extends the theoretical domain of responsible consumption.Originality/valueThe concept of sustainable consumption is essential for the next generation's well-being. The sustainable development goal (SDG) 12 of responsible consumption is the focus of this study. This is a novel study to examine and understand factors that can facilitate consumers to consume responsibly to attain the SDGs. This is also one of the first studies on responsible consumption, using focus group discussions as the research methodology.

Factors Affecting Millennials' Job Turnover Intention during the Implementation of Work from Home (WFH)

The recent COVID-19 pandemic has pushed many institutions, regardless of whether they are ready or not, to adapt work from home (WFH) practices. This study aims to evaluate how work stress, workload, work-life balance, and work motivation affect millennials' intention to leave their jobs during work from home implementation. There were 224 millennial respondents in the Greater Jakarta Area who experienced WFH set-ups because of the COVID-19 outbreak that filled out the questionnaires. The PLS-based SEM technique was then used to examine the data that had been obtained. The results showed a significant effect from working from home on workload, work stress, work-life balance, and motivation. Additionally, it found that workload and work stress have significant effects on the turnover intention. Work-life balance and work motivation, according to the results, have no significant effects on turnover intention. As a result, management should consider the workload and work stress while evaluating the effectiveness of the use of the type of assignment. More factors that influence turnover intentions need to be considered in future studies. © 2023, Editura Lumen. All rights reserved.

iGen or shyGen? Generational Differences in Shyness.

Generation Z (1997-2012) has been characterized in the popular media as more socially inhibited, cautious, and risk averse than prior generations, but are these differences found between generations on an empirical level? And, if so, are these differences observable within generations in response to acute events such as the COVID-19 pandemic? Using a simplified time-lagged design to control for age effects, we examined between-group differences in self-reported shyness in young adult participants (N = 806, age: 17-25 years) at the same developmental age and university from the millennial generation (tested: 1999-2001; n = 266, Mage = 19.67 years, 72.9% female) and Generation Z (tested: 2018-2020), the latter generation stratified into prepandemic (n = 263, M = 18.86 years, 82.4% female) and midpandemic (n = 277, Mage = 18.67 years, 79.6% female) groups. After first establishing measurement invariance to ensure trustworthy group comparisons, we found significantly higher mean levels of shyness across each successive cohort, starting with millennials, through Generation Z before the pandemic, to Generation Z during the pandemic.